Founder · Coach · Community Builder

Build something of your own.

I help people who want to build a business of their own make better decisions, stop going in circles, and keep moving when things get difficult.

Let's talk → My story

Alessandro Galli

You don't always need a new idea.
Sometimes you need to give the one you have a real chance.

Maybe you know the feeling

You start. Then you start wondering if you should.

You get an idea.

You get excited.

You start working on it.

Things get harder.

You start questioning the idea.

Maybe there's something better.

So you change direction.

Why I do this

I don't think every difficult moment means you're on the wrong path.

Sometimes you really do need to change direction. But sometimes the hard part is simply the part where the excitement wears off and you have to decide whether you're still willing to keep going.

I've had to learn that distinction myself.

Where I can help

So, what can we actually work on?

It depends on where you are. You don't need to arrive with the answer already figured out.

You want to start something.

You have an idea, but you're not sure where to begin, what to focus on, or whether you should begin at all.

You already started.

You're building, but you're losing focus, questioning the direction, or getting pulled toward the next idea.

You're not sure anymore.

Things look fine from the outside, but you're wondering if this is really what you want to keep doing.

A bit about me

I've made a lot of wrong turns.

I've started things that didn't work. I've changed direction. I've had ideas I was convinced were the answer, only to lose interest when things became difficult.

For a long time, I thought I needed to find the right thing. Eventually I started asking a different question: what happens if I stay with one thing long enough to really find out?

I know what it's like to want to start again when what you really need is to keep going.

Today, that's a big part of the work I do with people who are trying to build something of their own.

Why me

I've spent years figuring this out in real life.

I've been coaching since 2015, when I founded AGC Coaching across life, career and sport. I'm a Certified NLP & Life Coach.

Alongside 1:1 work, I've built two communities around the same ideas. Morning Flow, a weekly in-person space in Bali. A peer accountability group I started in 2022 ran weekly for three years, and today meets every few months with a smaller group.

I don't have a formula for your business. I do have experience with the messy part of trying to build one.

Alessandro working with a client in Bali

$Alessandro Galli portrait$

Track record

A few numbers, for context.

NLP & Life Coach

Certified since 2015, working across life, career and business.

50+ founders coached

Out of 200+ people coached overall, 1:1 and in groups.

Community Builder

Two communities I've built and run: Morning Flow in person, and a peer accountability group online.

In their words

Founders who've been here.

“Before, I was always in between different projects, trying to find what I should focus on. I focused on something, I did it well and even if it's not perfect, it's there.”

Talora, Founder

“I'm very skeptical by default about services like this. But it never felt like some random guy teaching things that aren't applicable to my case. You adapt, you listen, and you ask the right questions.”

Ivan, Agency Founder

“I'm a certified coach myself, trained through the International Coach Federation, so take this as a peer review, not just a client's opinion. Ale applies real coaching skill, but you never feel it being ‘applied.’ It just feels like a conversation.”

Cecilia, Certified ICF Coach

$Metha$

“I don't need all the skills, I have everything. What I actually needed was clarity. That's what this work gave me.”

Metha, Founder, BathBreeze

“The clarity that came from the first sessions helped me make decisions faster and more clearly.”

Oscar, Entrepreneur

“Friends can give you advice, but nothing you can really act on. Same with ChatGPT, general guidance, not structured steps that get you somewhere. Clarity and accountability were the two biggest things.”

Christine, Founder

Thinking

Things I think about.

A few ideas I keep coming back to.

Maybe you don't need more motivation.

Motivation fades the moment things get hard. What keeps you moving is structure: clear priorities and a way to tell if you're stuck or just uncomfortable.

Changing direction can feel better than fixing the problem.

A new idea feels exciting again, and it looks like progress. Most of the time it's just a way to avoid the harder work of staying with the one you already have.

Starting a business is easier than staying with one.

Starting only takes energy and a good week. Staying takes a decision you keep making after the excitement is gone.

Free resource

Get my Founder Notes.

Short, occasional notes on staying with one direction long enough to find out if it works. Leave your name and email and I'll send you the first one.

Let's talk

Not sure what to do next?

You don't need to have it all figured out before we talk. Tell me what's going on and we'll see if I can help.

Book a call → Or email me